Portfolio Setup

Module Outline

1). Introduction to Digital Marketing Portfolios:
- Understand the purpose and benefits of having a digital marketing portfolio in today's competitive job market.
- Learn about the key components of a successful digital marketing portfolio and how to tailor your portfolio to your target audience and career goals.

2). Selecting Portfolio Projects and Experiences:
- Explore techniques for identifying and selecting the most relevant projects, campaigns, and experiences to include in your portfolio.
- Understand how to showcase a diverse range of skills, expertise, and accomplishments to demonstrate your versatility and value as a digital marketer.

3). Portfolio Format and Design:
- Learn how to choose the right format and design for your digital marketing portfolio, including website portfolios, PDF portfolios, and social media portfolios.
- Explore best practices for designing a visually appealing and user-friendly portfolio layout, including navigation, organization, and visual elements.

4). Creating Compelling Case Studies:
- Master the art of writing compelling case studies and project descriptions that highlight your role, responsibilities, objectives, strategies, and results.
- Learn how to present your work in a clear, concise, and engaging manner that resonates with your target audience.

5). Personal Branding and Identity:
- Discover how to incorporate personal branding elements into your digital marketing portfolio, such as a professional bio, headshot, and branding colors/fonts.
- Explore techniques for expressing your unique personality, voice, and style through your portfolio design and content.

6). Presenting and Promoting Your Portfolio:
- Learn how to effectively present and promote your digital marketing portfolio to potential employers, clients, and collaborators.
- Explore strategies for networking, reaching out to prospects, attending industry events, and leveraging online platforms to showcase your portfolio and attract opportunities.