Marketing Research

Module Outline

1). Introduction to Marketing Research:
- Understand the role and significance of marketing research in digital marketing.
- Learn about the key benefits and objectives of conducting marketing research.
- Explore real-world examples of successful marketing research studies and their impact on digital marketing campaigns.

2). Defining Research Objectives and Questions:
- Learn how to define clear and actionable research objectives that align with business goals.
- Understand how to formulate research questions that address specific information needs and drive strategic decision-making.

3). Research Design and Methodology:
- Explore different research designs and methodologies commonly used in marketing research, including experimental, observational, survey, and case study approaches.
- Understand the strengths and limitations of each research method and how to choose the most appropriate approach for your research objectives.

4). Data Collection Techniques:
- Learn about various data collection techniques used in marketing research, including surveys, interviews, focus groups, observation, and online analytics.
- Understand how to design and administer research instruments, such as questionnaires and interview guides, to collect relevant data from target audiences.

5). Data Analysis and Interpretation:
- Explore techniques for analyzing and interpreting marketing research data, including quantitative analysis (statistical techniques) and qualitative analysis (thematic analysis, content analysis).
- Learn how to draw meaningful insights and conclusions from research findings and translate them into actionable recommendations for digital marketing strategy.

6). Applied Marketing Research in Digital Marketing:
- Discover how marketing research findings can inform various aspects of digital marketing strategy and execution, including market segmentation, targeting, positioning, product development, pricing, promotion, and distribution.
- Explore case studies and practical examples of how marketing research has been used to optimize digital marketing campaigns and achieve business success.